Introduction
J.K. Little Columbus School ("we", "us", or "our"), located in Amritsar, Punjab, India, is committed to protecting the privacy and personal data of visitors to our website jklittlecolumbus.com. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or interact with us through our online forms.
1. Information We Collect
Information You Provide
- Contact form submissions: Name, email address, phone number, and message content when you use our "Book a Visit" or contact form.
- WhatsApp enquiries: When you contact us via WhatsApp through our website, your phone number and messages are processed by WhatsApp (Meta Platforms).
Information Collected Automatically
- Device and browser information: IP address, browser type, operating system, screen resolution, and device type.
- Usage data: Pages visited, time spent on pages, referring URL, and navigation paths.
- Cookies and similar technologies: See Section 4 below for details.
2. How We Use Your Information
- To respond to your enquiries about admissions, school visits, and general questions.
- To improve our website and understand how visitors use it.
- To display relevant advertisements to parents and prospective families on third-party platforms (Facebook, Instagram, Google).
- To measure the effectiveness of our advertising campaigns.
- To comply with legal obligations under Indian law.
3. Legal Basis for Processing
We process your personal data on the following grounds:
- Consent: When you submit a contact form or accept cookies on our website.
- Legitimate interest: To improve our website, understand our audience, and reach prospective families through advertising.
- Legal obligation: To comply with applicable Indian laws and regulations.
4. Cookies and Tracking Technologies
Our website uses the following cookies and tracking technologies:
Essential Cookies
Required for basic website functionality such as navigation and page rendering. These cannot be disabled.
Analytics
- Google Analytics: We use Google Analytics to understand website traffic and usage patterns. This collects anonymised data about page views, session duration, and user demographics. Google's Privacy Policy
Advertising and Retargeting
- Meta (Facebook) Pixel: Used to measure the effectiveness of our Facebook and Instagram advertisements and to show relevant ads to website visitors on Meta platforms. Meta's Privacy Policy
- Google Ads / Google Tag Manager: Used for conversion tracking and remarketing to show relevant ads to website visitors on Google's advertising network. Google's Privacy Policy
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect your experience on our website. You can also opt out of personalised advertising:
5. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics & Google Ads — analytics and advertising (Google LLC, USA)
- Meta Pixel — advertising and audience measurement (Meta Platforms, USA)
- Vercel — website hosting (Vercel Inc., USA)
- Cloudinary — image hosting and delivery (Cloudinary Ltd.)
- WhatsApp — messaging (Meta Platforms, USA)
These services have their own privacy policies and may transfer data outside India. By using our website, you acknowledge that your data may be processed in jurisdictions outside India where these services operate.
6. Children's Privacy
As an educational institution serving young children, we take children's privacy very seriously:
- Our website is intended for parents, guardians, and prospective families — not for direct use by children.
- We do not knowingly collect personal information from children under 18 without parental consent.
- Advertising tracking pixels on our website are used solely to reach parents and prospective families. They are not used to target or profile children.
- No student data, photographs with identifying information, or academic records are shared with third-party advertisers.
- Parents or guardians may request the deletion of any data related to their child by contacting us.
7. Data Retention and Security
- Contact form submissions are retained for as long as necessary to respond to your enquiry and for a reasonable period thereafter.
- Analytics data is retained according to the default retention policies of Google Analytics (14 months).
- Our website is served over HTTPS, ensuring that data transmitted between your browser and our servers is encrypted.
- While we take reasonable measures to protect your data, no method of electronic transmission or storage is 100% secure.
8. Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data, subject to legal obligations.
- Withdraw consent: Withdraw consent for data processing at any time (this does not affect the lawfulness of processing before withdrawal).
- Opt out: Opt out of marketing communications and personalised advertising.
To exercise any of these rights, please contact us using the details in Section 10 below.
9. Compliance with Indian Law
This Privacy Policy is governed by the laws of India, including:
- Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
- Digital Personal Data Protection Act (DPDPA), 2023 — we act as a "Data Fiduciary" under this Act and process personal data in accordance with its provisions.
Grievance Officer: For any concerns or complaints regarding your personal data, please contact our Grievance Officer:
We will acknowledge your grievance within 24 hours and resolve it within 30 days.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us: